and then...

And Then is a social-first content series that turns artist interviews into beautifully bizarre fully-animated cartoons.

 

We ask every artist a series of fantastical questions ending with "and then..."

challenge

Promote independent artists' weekly album releases with innovative storytelling.
Client challenged us to create a highly shareable short-form content series that can be done in a week without the presence of artists on set.

Solution

We send artists culturally relevant questions. They answer via recorded VO. Our creative team transforms it to fully animated Cartoons in a week.

role

Associate Content Director. Designed, wrote, directed, and produced the content series from its creation;  built an in-house animation team; worked directly with musicians on forming creative briefs based on their stories around new album releases; lead and streamlined production to create fully-animated :60 cartoons every week for the span of 8 months.

Agency: ROSEWOOD Creative | VP, Creative: Vasili Gavre | ACD: George Widodo | Account Manager: Lonnie Angle | Strategist: Liz Lightbody | Animators + Editors: Sam Ancona, Kylar Loya, Bill Cleveland, Tyler Rice, and Moises Jimenez