For the launch of FW16 EQT in Art Basel, @adidasoriginals hosted #TLKS: an open source talk series moderated by @surfacemag, featuring @kingpush, @adwoaboah, and @benjamjones.
To hype up Adidas first live event in Art Basel, we took over Adidas Originals Instagram with cryptic animations revealing (1) the Event and the speakers (2) the Adidas Chatbot where people can cop limited edition white #EQTs.
adidas is giving away 1000 pairs of limited edition reflective EQT ADV at ArtBasel. For those who are outside of Miami, they are invited to stay tune to Adidas Facebook chatbot for a chance to land a pair.
To hype up the launch of #TLKS and adidas EQT Equipment giveaway, we created a grid system to showcase and tease the event.
the #tlks event
adidas transformed Miami Marine Stadium into an exhibit to debut #tlks with car park outside filled with 90s sports cars and "Video 90" by Ben Jones projected on the stadium. Pusha T performed on a floating stage behind a giant red moon.